Stilnovo participates in the 8th Triennale di Milano and immediately activates a communications campaign, focused on the most important specialised magazines in the sector.
Stilnovo Advertisement, 1947
Megafono floor lamp advertisement, 1949
Bruno Gatta partners with his brother Paolo, having recently graduated from university. In September, they open “Stilnovo Srl”, with a share capital of 400,000 Italian Lire. This sets off a managerial pathway which, over the course of just a few years, sees the company become a point of reference in modern lighting.
Stilnovo participates in the 9th Triennale di Milano and the fair in Oslo, presenting various collections.
Table lamp exhibited at the 9th Triennale di Milano
Stilnovo advertisement for the 1123 lamp with arms
The new Milan site opens at Via Durini 26. Stilnovo wins the Silver Medal at the 10th Triennale di Milano.
The 2061 is the first Stilnovo lamp selected at the Compasso d’Oro.
Stilnovo advertisement of the 2061 lamp with arms
4079 floor lamp
Stilnovo achieves a share capital of 4,000,000 Italian Lire, a tenfold increase in just seven years.
Achille and Piergiacomo Castiglioni design two Saliscendi light fixtures for the new Milan Chamber of Commerce.
Stilnovo takes part in the show “Italy, the New Domestic Landscape” at the MoMA in New York, where the Periscopio and Nuvola lamps become part of the permanent collection. Gae Aulenti and Livio Castiglioni design the Trepiù System.
After decades of success, confirmed by the many lights displayed in the world’s most important design museums, Stilnovo stopped in its tracks, along a path on which it had set out in the 1940s.
In 2019, the Linea Light Group – a global leader in LED lighting – acquires Stilnovo, with the aim of relaunching the brand in the modern world and continuing a history begun more than 70 years ago.
With the pragmatic and innovative approach that characterises both Stilnovo and the Linea Light Group, the project foresees the re-release of the superb icons of the past and the involvement of new designers to develop future lighting fixtures.
Linea Light Group brand
Linea Light Group in short
Linea Light Group consists of several companies specialised in the multiple sectors of the illumination universe, being independent from yet coordinated amongst each other. This formula allows complex and suitable solutions to be developed in any context.
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